James Nguyen
Building systems that create value, conducting research that matters, writing books that transform
A technology entrepreneur with over 20 years of experience (since 2004), DBA candidate researching organizational systems and performance measurement, and author exploring the intersection of values, reason, and education.
About
Technology entrepreneur, researcher, and author at the intersection of systems, strategy, and human potential
Who I Am
I am a technology entrepreneur with over 20 years of experience building products and platforms across Vietnam, New Zealand, and Australia. Currently pursuing a DBA at University of Otago while researching how organizations measure and optimize performance, I also write books about values, systems, and education.
My work bridges three worlds: the practical demands of building technology ventures, the rigorous inquiry of academic research, and the creative challenge of writing books that transform how we think about success and learning.
Technology Entrepreneur
Over 20 years (since 2004) building technology products and platforms across Vietnam, New Zealand, and Australia. From travel networks to training systems, from verification platforms to professional social networks.
Researcher
DBA candidate at University of Otago focusing on management systems, performance measurement, and organizational design. Published research on measurement distortion and system optimization.
Author
Writing books that challenge conventional thinking about success, measurement, and education. Exploring how we can live more authentically and build better systems.
Education
DBA Candidate (Doctor of Business Administration)
University of Otago, Dunedin, New Zealand
Business School - Research focus: Management systems, performance measurement, and organizational design in complex systems
MBA (Master of Business Administration)
Solvay Brussels School - Vietnam Campus (HCMC Open University)
Business School - Specialized in strategic management and business administration
Bachelor of Software Engineering
HCMC University of Technology (HCMUT), Vietnam
Information Technology - Foundation in software engineering, computer science, and systems architecture
Experience
J&L International PTY Limited
Melbourne, Australia
CEO / Founder
International business operations and technology ventures.
Kiwi Online Solution Ltd
Hamilton, New Zealand
CEO / Founder
Technology solutions company providing online platforms and digital services.
E-Solution
Ho Chi Minh City, Vietnam
CEO / Founder
Technology entrepreneurship building software solutions and platforms including TravelNet, SIA Online Training Platform, GHT (Global Human Trust), Siram Safety Audit Platform, ERP SaaS, and Cybee professional social platform.
Technology Ventures
Building products that create lasting value and solve meaningful problems
TravelNet
A comprehensive travel network platform connecting travelers, service providers, and destinations through innovative technology solutions.
SIA Online Training Platform
Advanced e-learning platform designed to deliver scalable, effective training solutions for organizations and individuals.
GHT - Global Human Trust
A blockchain-based verification system using tokenization to establish trust and credibility in digital interactions.
Siram Safety Audit Platform
Comprehensive safety audit and compliance platform helping organizations maintain the highest safety standards.
ERP SaaS
Cloud-based enterprise resource planning solution designed for modern businesses seeking efficiency and scalability.
Cybee
Professional social platform revolutionizing recruitment by connecting talent with opportunities in meaningful ways.
Research
Exploring how organizations measure, manage, and optimize performance in complex systems
Research Focus Areas
My research investigates the paradoxes of organizational measurement and system design. How do metrics distort behavior? Why do incentive systems fail? How can we design organizations that naturally produce better outcomes?
Key topics include measurement distortion, behavioral incentives, structural optimization, and the design of learning systems in complex organizations.
Books
Challenging conventional wisdom and exploring new ways of thinking about success, systems, and learning
The Measurement Trap
Why Smart Organizations Fail — and How Metrics, Incentives, and Systems Distort Performance
An exploration of how measurement systems create unintended consequences in organizations. The book introduces The Distortion Framework, showing how measurement distortion, behavioral distortion, and structural distortion create self-reinforcing loops that undermine organizational effectiveness.
Draft - In Editorial Review →Sống theo Giá trị
Một cuộc đời không phải ganh đua (Living by Values: A Life Not Defined by Competition)
A Vietnamese-language exploration of how to live authentically according to one's core values rather than society's definition of success. Examining the trap of achievement, the importance of identifying personal values, and the courage required to stay true to them.
Draft - In Editorial Review →Trực giác và Duy lý
Hành trình Tái cân bằng Giáo dục cho Tương Lai (Intuition and Rationality: Rebalancing Education for the Future)
An examination of how modern education has become imbalanced, over-emphasizing rational thinking at the expense of intuition and creativity. Proposing pathways to restore balance in educational systems and cultivate both analytical and intuitive capabilities.
Draft - In Editorial Review →Connect
Let's discuss ideas, collaborate on projects, or explore new opportunities
Whether you're interested in my research, technology ventures, or books, I'm always open to meaningful conversations and collaborations.